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David from Run Active has 2 aspects to his website yeezy boost 350 oxford tan for sale , one is for the performance running market and his second eCommerce business expands into the niche market for his other multi channel site?Muddy Kit?for people that endure the tough muddier events & races. As well as running?successful eCommerce websites David also owns bricks and mortar stores which supplies to the casual jogger to cross country.


Hi everyone, David from Run Active?shares his incredible journey on SellingOnlineToday!Download Link

Some thoughts from the interview

“We have two aspects to our business. We have runactive.co which focuses on performance sports for the running market and?we’ve?diversified very recently adidas yeezy boost 350 turtle dove , within the last 12 months, to a very niche site which is a sub-site of?run active yeezy boost 350 turtle dove for sale , which is muddykit.co which focuses on those people that do the ever increasing ever more popular tough mudder events. We felt that on that particular site that there was a need for special products for safety.”

“Overall we focus on online on performance products for running markets.”


“We own bricks and mortar store as well and we deal with a variety of customers from your casual jogger to your school or club cross country and there is a real cross over which is actually how it started in terms of diversifying into the muddy kit.”

“I was at an event and I picked up a magazine called obstacle race magazine which I thought was quite niche in itself having a magazine for this sport. Having a read through it I thought that we sell a lot of this product ourselves and there doesn’t seem to be anywhere online selling the product; shoes which are suitable form running cross country and also suitable for running a tough mudder obstacle race. So we contacted the magazine themselves and asked them whether they would be interested in co-retailing, us managing the product and website and clearly they were connected to this community which was ever growing yeezy boost 350 moonrock for sale , and we put a joint venture together.”

“Icecbug is a Swedish brand hat is trying to break into the UK market at the moment they are finding it somewhat of a challenge. We have managed ourselves to source a particular shoe called the VJ Sport Irock and we are the only company retailing it in the UK and it’s now become the most successful shoe that we sell which has been amazing. It is really good to have a product that isn’t competitive online so if people want to buy it they come to us. It is a very good product, it does exactly what’s needed so we are creating a bit of a niche. What is interesting is brand such as Icebug try to come the UK market with a lot of PR and a lot of energy behind it because the products aren’t as good product we have.”

“(VJ Sport Irock) is a Finnish brand that didn’t have a route to market in the UK and we identified it as a product from someone which was wearing it who we knew yeezy boost 350 moonrock australia , e happened to be the world champion in the obstacle race market and he jumped product from a different successful brand to the Irock in 2015 and we jumped on it and made connections with the brand and we are currently in talks with them to become a UK distributor for the product.”

“We operate 5 stores; we have got a flagship store in the heart of London and a handful of stores around the EssexLondon boarder.”

“There is an online community in the running circles called running bug which has got a great big following and fortunately enough they are London based so I had a meeting with them when I was moving towards the online market from the bricks and mortar model and he was saying the online running market are very competitive, all these big companies out there adidas yeezy boost 350 triple white , and it is very price driven, good quality and good service. It was very hard for us to break into that market which is where Run Active would be competing. Further to the conversation he said that this muddy kit think that you are talking about sounds like the opportunity as it is niche.”

“Whilst it hasn’t always been smooth saving since taking it on yeezy boost 350 pirate black for sale , I am not massively experienced online retailer I am learning every day, it is really showing significant promise particularly in a couple of key products which we have got as exclusive to us. So adidas yeezy 350 pirate black , as long as that happens we are doing well.”

“As we are close to the market and small we are able to adapt when we see an opportunity.”

“We have a centralised EPOS with stock management which allows us to input the data, images adidas superstar floral pink , the process structure in to the system but an issue we found that when you start with a big bricks and mortar store is getting everything on there when you have an enormous amount of products and it is time consuming.”

“We focus on working backwards so any new products that come in go on and then were are gradually filtering through.”

“The great thing about the platform is that we have one system that then feeds the information into the different channels we sell on and once they sell it filters back the information to the system.”

“Because we have a bricks and mortar and it is not a seamless process because they are some time delays so we do have a few issues now and again whereby we may sell in it in the shop at the same time as we sell it online and the 2 don’t synchronise instantaneously so every now and again that happens. We did experience initially about 6 months ago with Amazon as we were trying to embed this solution in there was a loss of data and stock levels wer

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