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"We've been somewhat lucky as a direct-to-consumer business, which was always a priority," says Wright. In the digital age, where "I'm thinking of you" or "I'm grateful for you" is as easy as taking 10 seconds to compose a text, a handwritten letter can underscore the importance of the same sentiment tenfold. For independent brands, keeping up with retailer demands was already a struggle before COVID-19-now it's a near impossibility. Whether you're out for a bike ride or traipsing to a flower markets, ballet flats are the perfect transitional style for any occasion that Common Projects Sale calls for a relaxed and classy look.

You could view that as a coincidence, a symptom of any virus's spread in winter, but we're finding it hard to ignore the deeper meaning. But that's precisely the landmine that Allbirds' founders, former New Zealand footballer Tim Brown and renewable materials expert Joey Zwillinger, have managed to neatly dodge, with a brand philosophy that leads with design first, sustainability second. But the current crisis has served Common Projects Outlet as an important moment for her to take stock and pinpoint where she really wants to take the brand next.

The Rodarte designers (and California sisters) did a sneak attack on the style world this Common Projects Sneakers month, dropping a look book into the ether that put Rowan Blanchard, Gabrielle Union, Yalitza Aparicio, and more Hollywood favorites into their newest collection. To be honest, for me, working from home is reading scripts, developing new projects, even working out and learning new dance routines. We do that with everything else. At some point, hopefully soon, we're going to bounce back. A relative unknown in 2008, when she starred opposite Charlize Theron in The Burning Plain, Lawrence managed to shine bright at the Venice Film Festival, pulling out a show-stopping Alberta Ferretti silver gown for the closing ceremony and giving the world its first taste of her style.

After more than a decade in the spotlight, Lawrence, who turns 30 today, knows how to hold her own when it comes time for a party or a premiere. As an avowed wearer of flats, 'sneaker pumps' are such a bold proposition that I decided I wanted to test a pair out for myself. In June, following the wave of Black Lives Matter protests that swept the world, Do pledged to donate 100% of the brand's net profits throughout the month of June. "I think my collections are quite open to interpretation," says Moscone cheerfully, speaking from her home in Manhattan.

"What's so sad is when you see a retailer or wholesaler constantly purging collections and rotating them every two weeks," Moscone notes. Today we're meeting up for a pre-reopening tour. All of our brand partners are staying with us, which is amazing, and last year we launched a corporate retreat at Nike's headquarters in New York. It was always Harlem Fashion Row's intent to start a nonprofit, but I had no plans to do it this year. Naturally, she was advising fellow footwear lovers on pre-Christmas purchases and posing for photo opps with fans. Instead of a uniform way of working, they treat each brand partner as a unique entity with its own operational systems and expectations.



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Mon Nov 30, 2020 9:32 pm