Sina Hosts The Leaders Sports Business Summit T. J. Logan Womens Jersey , 250 Global Sports Business Elites Gather for International Dialogue on Sports Industry.
On July 21st, the Leaders Sport Business Summit was held in China for the first time at Sina Plaza in Beijing. The cross-cultural dialogue welcomed 250 Chinese and international senior executives, 50+ media outlets and 20 speakers from the world of sports business. The Summit examined global development trends in sports industry, and discussed the challenges and opportunities for China’s sports industry. The Summit kicked off with Arthur Wei, SVP of Sina and GM of Sina Sports, who shares his ideas about new opportunities for China’s sports industry Chad Williams Womens Jersey , and the transformation of Sina Sports from a pure content publisher into a leading sports entity with content publishing, social media, and offline sporting event operation.
The following is a transcript of Arthur Wei's speech at the Summit.
Ladies and Gentlemen,
On behalf of Mr. Charles Chao, President of both Sina and Weibo, I would like to welcome you all to Sina Budda Baker Womens Jersey , Beijing and China.
33 years ago, there were 2 major events hit China and China’s Sport Industry. The Reform and Open Door Policy applied to most industries and impacted Chinese society which made China the 2nd largest economy in the world 16 years later. The other major event happened in Los Angeles – the 1984 LA Olympics in which China rejoined the Olympic family 52 years later and the China’s sport delegation marked the history. The total of 32 medals made China No.4 among 140 countries. And the inspiration and passion built by the success to underdeveloped China in 1984 were priceless. On the other hand, the enormous achievements reinforced China’s sport development practice: The government funded all top athletes and the sports development had been regulated by the government agency: the General Administration of Sport.
30 years later from LA Olympics, the government issued articles No.46 in Oct. 2014 which triggered the reform on China’s sport industry. Article No.46 stated an ambitious plan to develop China’s sport industry to 50 trillion RMB which equals 5% of GDP by 2025 .The strong government support immediately boosts up China’s sport industry’s investment and development. The symbolic China Super League, CSL’s 5 year Live video rights sold for 8 Billion RMB in 2015, which also spurred up other soccer right prices in China. And the investments on sports ranging from plays’ transfer Haason Reddick Womens Jersey , clubs acquisition, IP rights purchase and investments on various sports have been soaring.
Sina Sports was started 19 years ago, from a soccer chat room. In 2016, Sina Sports Co. Ltd was formed to fully capture the momentum. Early this year, Sina Sports entered into a strategic alliance with Weibo to further strengthen its market leadership.
As of now, Sina Sports is the biggest sports portal in China which attracts 27 million mobile users Christian Kirk Womens Jersey , 7 million PC users to enjoy sports content on daily basis. Weibo’s 340m monthly active users provide Sina Sports with massive growth opportunities. 6 months from the alliance deal, Sina Sports’ social assets on Weibo attracts 75 million sports fans and 6 billion page views per month.
To embrace the opportunities presented by the article No.46, we started Sina branded sport leagues to accumulate brand value and diversify our revenue. Sina 3x3 Basketball Golden League was established in 2015.
We hosted 483 teams from 9 provinces to compete in 2015. In 2016, 2740 teams, 8192 registered players from 15 provinces enjoyed in more than 3000 games sponsored by Lenovo Mobile. The scale, quality of the execution Josh Rosen Womens Jersey , unique promotion practice secured Sina Golden League as one of the FIBA certified games in China. And this year, 6200 teams, 21,000 players from 25 provinces are making Sina Gloden League the biggest 3X3 basketball games in China. We sincerely thank our top sponsors big Mic and Peak Sports.
The show will go on! With FIBA and FIBA China’s support and endorsement, we plan to enroll 16000 teams and 64000 registered players covering 30 provinces next year. I am confident that Sina Golden League will be No.1 in the world by then. To make the game even more promising for players, Sina entered into a two year agreement with NBL- Australia’s national basketball league to send the best 3x3 players to their spring draft. We hope that the Sina Golden League will provide opportunities for our league participants to becoming professional players.
Beyond basketball Sam Bradford Womens Jersey , Sina 5X5 Soccer League will enter into the 2nd season right after the China National Games. 1680 teams and 16000 players from 15 provinces will compete with distinguished players from Hong Kong, Taiwan, Macau, Vietnam and Thailand. It is also the biggest 5X5 soccer games in China.
Sina Asian Youth Ice Hockey League started from this March and has attracted over 700 teams in 3 age groups: U8, U10 and U12. The season final will be held in Beijing next month. It is also the No. 1 youth ice hockey games in China.
As the result of the efforts, Sina Sports business scope has been extended from sports media and social platform，to Sina branded leagues Chandler Jones Womens Jersey , Athletes agency and related business. As one of the instrumental players in China sport industry, Sina sports welcome all stake holders to come to China, corporate with China’s sports firms and institutions, invest in China both in tangible and intangible measures, and harvest success from China.
Together, we are one world and share one dream. Sports for good and for all！
by Matthew Rusling
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